There is more than consumer brand. Savvy job seekers research their employers online before applying and interviewing. What do they find? It's more than the job description, careers page, perks, and ping pong tables. They're looking for an authentic, human representation of what it is really like to work for your organization, the culture, the values, mission, and people. An effective brand needs to be more than having a Facebook page, a careers page, or Glassdoor account. A strong brand engages, relates, resonates, and makes an impact on who it touches... employees, candidates, recruiters, prospects, or customers. Employer brands help attract top talent, retain talent, and enhance both the candidate and employee experience.
Where I come in:
- Crafting effective messaging
- Candidate personas
- Defining employer value proposition (EVP) and brand development
- Strategy and ideas
- Creating content: blog posts, video, email, social media posts, copywriting
- Storytelling and employee advocacy: empowering employees to share their story in their own light
- Campaign management
I started my career in social media marketing seven years ago. Being in Gen Z, I had a unique perspective to share as the generation that grew up on these platforms and also the target demographic for many brands. I spoke at conferences about how to use it effectively, trained, and consulted with small clients. Then, I entered the corporate and tech world. HubSpot, the leading software platform in inbound marketing, offered me an opportunity to create a social strategy for their channels and manage their community of over 1.5 million followers. I published content and engaged prospects, leads, and customers across social to generate hundreds of leads.
My focuses in marketing:
- Video marketing
- Social media strategy, analysis, and management
- Content marketing & writing
I use LinkedIn as my portfolio, so please find me there.