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My story

The short version: At 11-years-old, I discovered my passion for business and marketing. Business was my sport. After my share of lemonade stands, I started a blog. That got me my first consulting gig and speaking engagement at age 12. Since then, I’ve worked with brands including Disney, HubSpot, TripAdvisor, and Sprinklr.

The long version: I started early and young. Most 11-year-olds were playing sports, auditioning for the school play, watching TV, and having fun. Business was my sport and I was having fun. My inquisitive mind led me to create a blog reviewing movies, books, and products by a kid, for kids and families. It was content marketing and blogging without me knowing it. I promoted "Kid Critic" on social networks and met all these cool tweeters online. I had found community.

Someone asked if I would train her on social media for $10 an hour. I said sure, thinking "what does a 12-year-old have to offer." That was my first job and I'd never look back. It was amateur consulting. She gave me an opportunity to see my potential while growing her business. 

Shortly after, I started speaking at conferences, universities, and events. First talk was at the Apple Store in Boston.

My career started with small training and speaking, a few years later I worked in house on the brand side. My first W2 was HubSpot, the software company that created the inbound marketing revolution. I strategized and got to be the voice of @HubSpot’s community. I get a call for a social media opportunity. Except it's not on a marketing team, it's for recruiting. But, I didn't know a thing about recruiting or HR. I met the team and remotely built a social recruiting program for an enterprise social media software company. Ended up loving it and now I focus on marketing for recruiting.


Lane Sutton is a marketing and employer branding consultant, speaker, and digital native. At the age of 12 years old, he began consulting and speaking with a unique perspective from Generation Z.

He has worked with brands including TripAdvisor, Disney, HubSpot, Sprinklr, and startups on employer branding, recruitment marketing, social media, and marketing strategy.

Lane is also a speaker on the topic of marketing, social media, and employer brand for conferences, universities, and events. He has been featured in The Wall Street Journal, Forbes, CNN, Inc., The Boston Globe, FOX Business, Huffington Post, and more publications.

  • Full-time nanny - $20 per hour

  • Babysitter - $25 per hour

  • Newborn caregiver - $45 per hour

  • Overnight care - $150 a night

  • Travel - $150 a day + expenses